SEO Specialist – Palmer Bet – Remote (Contract)

Summary:

Do you have a passion for Digital Marketing? Have you always wanted to work in

the fast-paced, exciting world of Online Gambling? Do you want to be part of an

entrepreneurial and experienced Digital Marketing team helping to drive

exceptional outcomes for a business? If you’ve answered yes to these questions,

we have the perfect role for you!

Palmerbet, a leader in online Racing & Sports gambling, is currently experiencing

significant and rapid growth. It is therefore an exciting time to join our

entrepreneurial, innovative, and ambitious team. To support this growth, an exciting

opportunity has arisen in our Marketing team. We’re looking for an ambitious SEO

Specialist who can work with our Digital Marketing team to take our SEO & ASO

Strategy to the next level.

Position Overview:

• Work Type: Full Time (Remote)
• Industry: Online Racing & Sports Gambling
• Classification: SEO Specialist

The Benefits:

• Join one of the fastest-growing online Racing & Sports bookmakers in Australia.
• Fun, sociable, friendly & relaxed work environment.
• Competitive salary package & benefits.
• Future job growth opportunities.

Key Responsibilities:

• Conduct in-depth keyword research using both traditional and AI-enhanced tools.
• Write and optimise SEO-friendly content aligned with ethical marketing standards.
• Implement on-page SEO strategies, including metadata, internal linking, and content structure.
• Use AI tools to streamline content creation, competitor analysis, and performance forecasting.
• Monitor and report on SEO performance using platforms like Google Analytics, Search Console, etc.
• Stay current with search engine algorithm updates and AI innovations to continuously refine strategies.

Skills & Knowledge Required:

• 3+ years of hands-on SEO experience with a proven track record.
• ASO knowledge for App Store Optimization.
• Strong understanding of ethical SEO principles and white-hat techniques.
• Proficiency in AI tools for SEO (e.g., Surfer SEO, Jasper, ChatGPT, Clearscope).
• Working knowledge of HTML, CSS, and basic JavaScript.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Excellent writing and editing skills with an eye for detail.
• Strong analytical and problem-solving abilities.
• Knowledge of the online gambling industry (preferred).

Preferred Qualifications:

• Experience with AI-driven content generation and optimisation.
• Experience working in agile, cross-functional teams.
• Background in content marketing or digital strategy.