Introduction

MARKETING MANAGER

Overview

Are you a strategic, hands-on Marketing Manager with a knack for storytelling, data-driven growth, and lateral thinking? Do you thrive in a dynamic, autonomous environment where your ideas are actually brought to life?

We are seeking a high-energy Go-Getter and Lead Strategist with 5+ years of experience (preferably within the Property/Real Estate sector) to take the reins of our marketing engine. You’ll be a "full-stack" marketer—equally comfortable shaping high-level strategy, executing Meta ad campaigns, crafting captivating property narratives, and analysing performance metrics to optimise ROI.

Key Position Details

Role Title: Marketing Manager
Employment Type: Full-time
Work Location: 100% Remote
Working Hours: 2:00 pm – 10:00 pm AEST (Australian Eastern Standard Time)
Experience Required: Minimum 5+ years in an end-to-end Marketing role (Property sector experience strongly preferred)
Salary: R25, 000 per month (non-negotiable)

About the Role & Core Objective

As our Marketing Manager, you won't just be managing campaigns; you’ll be actively driving business growth. You are a natural problem-solver who sees opportunity where others see obstacles. You will own the entire marketing lifecycle—from high-converting digital copy and eye-catching graphic concepts to SEO, lead-generation campaigns, and community building.

Duties & Responsibilities

1. Campaign Management & Performance Marketing

Meta Ads (Facebook & Instagram): Plan, build, launch, and optimise paid ad campaigns from start to finish (copy writing, audience targeting, budget management, and pixel/event tracking).
Lead Generation: Develop high-converting funnel strategies tailored to the property market to generate qualified leads.

2. Content Creation, Copywriting & Brand Storytelling

Content Production: Produce captivating, market-relevant content across multiple channels, including long-form blogs, email newsletters, and landing page copy.
Social Media Management: Conceptualise, write, and schedule engaging posts designed to build brand authority and trust.
Visual Direction & Graphics: Create visually appealing graphics and templates (using Canva/Adobe Suite) that align with brand guidelines and property aesthetics.

3. Organic Search & Technical Strategy (SEO)

SEO Optimisation: Write search-optimised content, execute key on-page SEO enhancements, and maintain keyword strategies to drive organic web traffic.
Website Maintenance: Keep digital channels up to date with fresh marketing collateral, landing pages, and campaign assets.

4. Analytics, Reporting & Optimisation

Data Analysis: Track and analyse key performance indicators (KPIs) across ads, web traffic, social media engagement, and email open rates.
Continuous Improvement: Test new strategies (A/B testing ad creative, landing page conversion rates) and adjust campaigns based on solid data, not guesswork.

Who You Are (Attributes & Skills)

Attribute

What This Looks Like in Action

Go-Getter Attitude

You do not wait for step-by-step instructions. You see a objective, plot the path, and execute.

Out-of-the-Box Thinker

You bring fresh, innovative ideas to the table, challenging traditional property marketing templates.

Analytical Mindset

You love data. You know which metrics genuinely impact the bottom line (and which are merely vanity metrics).

Problem-Solver

When a campaign underperforms or ad fatigue sets in, you quickly diagnose the issue and pivot.

Adaptable & Autonomous

Thrives working remotely during AEST late-afternoon to evening hours (2:00 pm – 10:00 pm AEST) with minimal hand-holding.

Qualifications & Requirements

Experience: 5+ years of direct experience in a senior or end-to-end marketing role.
Property Domain Knowledge: Direct experience in property, real estate, or property technology (PropTech) marketing is strongly preferred.
Technical Proficiency:
- Paid Media: Meta Ads Manager (advanced setup, custom audiences, retargeting).
- Content & SEO: WordPress (or similar CMS), SEO tools (Semrush, Ahrefs, or Google Search Console).
- Creative & Email: Canva/Adobe Creative Cloud, Mailchimp/Klaviyo/ActiveCampaign (or similar CRM platforms).
- Analytics: Google Analytics 4 (GA4).
Work Setup: Reliable, high-speed internet, and a quiet, dedicated home office setup suitable for AEST business hours.

Package & Remuneration

R25, 000 (non-negotiable)

Marketing Manager (Remote, Full-Time)

Introduction

Duties & Responsibilities

Who You Are (Attributes & Skills)

Package & Remuneration

Why Join Us?

Smart Workforce Solutions

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