Digital Marketing Specialist (U.S. Based Team) - Remote

Introduction

Family-Friendly Hours & Work from Home
Fast-Growing Digital Marketing Leader
Healthcare Focus… Helping Doctors Succeed

In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet.

Today, our dedicated team of 75 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and lead their digital marketing strategy.

Our core values are Trust, Service and Innovation. Our team culture is based on practicing an Outward Mindset which is the simple idea that, “our success is a by-product of helping others succeed.”

Is our culture a good fit with your work and life philosophy?

Our brands include, Perfect Patients (allied healthcare), Smile Marketing (dental) and we’re expanding into other healthcare verticals.

Duties & Responsibilities

ABOUT THE ROLE

As a Digital Marketing Specialist, your mission is to help our clients grow their practices by attracting and retaining more patients while maximizing the value of their investment with Vortala. The focus of your role is building trusted client relationships, understanding each practice’s goals, and identifying opportunities to help them achieve stronger business outcomes. You’ll work closely with expert internal departments including SEO, PPC, graphic design, web development, and copywriting to deliver strategies that support client success.

To keep pace with the ever-changing digital landscape, you’ll be provided with ongoing training and development opportunities.

Reporting to the Team Leader, APAC Team, you’ll work with our allied healthcare brand, Perfect Patients, and Smile Marketing (dentists), and manage an established portfolio of practice clients. You will be responsible for identifying client needs and developing strategies. Must be self-driven and highly adaptable.

Your specific role responsibilities include, but are not limited to:

Onboarding of new clients, implementation of digital strategy, driving value conversations, client retention strategy and establishing partnerships
Client Relationship Building: develop and maintain solid relationships with client contacts; willing and able to consult with the client to resolve ambiguity in provided requests or assets
Managing client expectations and internal resources to insure our service delivers exceptional new patient results
Perform a wide variety of online marketing functions, proactively identify opportunities and generate ideas for your clients to improve new patient conversion and help clients meet business needs and objectives
Working alongside internal specialists (SEO, PPC, graphic design, development and copywriting) to manage your clients digital strategy and focus on their growth and success
Proactively review data and liaise closely with clients to identify patient behavior and design a journey roadmap to better personalize content, and target communication to drive new patient leads, visits and conversion
Meet KPI’s for client retention and upselling

Desired Experience & Qualification

HOW TO SECURE AN INTERVIEW

Are you a natural born leader with the desire to lead and manage a portfolio of clients?

To be invited for an interview, you should possess the following skills and experience:

You will have demonstrated experience building strong, trusted, long-term relationships in previous relationship management and/or account management role (2 years)
Agency experience highly desirable
Project management experience
Ability to organize and prioritize multiple strategies and customer deadlines with minimal oversight
Excellent written and oral communication skills
Experience in local marketing strategy including a working knowledge of all aspects of websites and digital marketing
Clear understanding of the following and 2 years experience with:
- Google Analytics
- SEO best practices
- Google Ads “PPC”
- Social Media Management “SMM”
Good working knowledge of Content Management Systems (e.g. WordPress or similar)
Power-user with productivity tools including email, web search, CRMs and online collaboration apps (e.g. Slack)
Natural leadership qualities

Our ideal candidate will be detail-oriented, efficient, dependable and a collaborative team player with a positive “can-do” professional attitude.

If you thrive in a fast-paced environment, are adaptable to change and have a sense of humor, enterprising curiosity, a strong work ethic and a positive outlook, this just may be the right role for you!

Experience in the health profession and working with doctors is desirable but not essential.

Although there is flexibility on the work schedule, you would need to work the majority of your day during normal Eastern US business hours – Monday through Friday from 7am-5pm ET.

Our mantra is, “the company can only grow as fast as its people.”

This means we’re committed to your ongoing personal and professional development including weekly individual and team development activities.

This is a full-time position with flexible, family-friendly hours.

You’ll work from the comfort of your home office and connect with your colleagues worldwide using the most advanced online collaboration tools.

Vortala is a fast-growing, equal opportunity employer riding the healthcare and technology wave.

APPLY HERE: https://form.jotform.com/261936189071161

Digital Marketing Specialist (U.S. Based Team) - Remote - Work From Home

Introduction

Duties & Responsibilities

Desired Experience & Qualification

Interested?

Vortala

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